Marcus Whitfield

Match your starting material to the right tool category, not just the fastest option.

A triage-first approach turns fragmented training into a unified, auditable library.

One master source eliminates redundant production cycles for each language version.

Human teams must write, direct, and review automated videos against the same professional standards.

AI turns one screen recording into polished video and searchable help article simultaneously.

Knowledge checks force retrieval that strengthens memory more than watching video alone.

AI automates the grinding demo cycle, turning days of editing into minutes of updates.

Narrow each walkthrough to one workflow so viewers actually watch it.

Walkthrough videos must meet four WCAG requirements or face legal action.

Two audiences, two goals, one workflow with different finish lines.

Proper integration requires decisions about production, technical setup, and data tracking.

Diagnose viewer drop-off by the second, not by completion rate alone.

Shorter videos for different viewers outperform generic walkthroughs built to fit everyone.