Walkthrough Videos for Complex B2B Software Workflows
Narrow each walkthrough to one workflow so viewers actually watch it.
Marcus Whitfield
Section
8 stories in Walkthrough Videos.
Narrow each walkthrough to one workflow so viewers actually watch it.
Walkthrough videos must meet four WCAG requirements or face legal action.
Stop guessing what your users want to watch and script the actual task they came to complete.
Choose the right format for what users need to learn, not which format is trending.
Video walkthroughs cut onboarding time in half by showing users exactly what to do.
Diagnose viewer drop-off by the second, not by completion rate alone.
Shorter videos for different viewers outperform generic walkthroughs built to fit everyone.
One modular video with task-specific cuts serves sales, support, demos, and onboarding.